5 TIPS TO MAKE THE BEST VIRTUAL TRADE SHOW BOOTH
What if you could get all the benefits of having a booth at a major trade show without ever leaving your office?
Well, you can. Even before COVID sent us into quarantine and cancelled in-person events, virtual trade shows helped connect buyers and vendors across the globe without firing up a single jet engine.
As technology improves, virtual trade shows are becoming more and more popular across industries. So if you haven’t already, it’s time to learn how to create the perfect virtual trade show booth. And lucky for you, we’re going to tell you how to do just that.
What Is A Virtual Trade Show?
You’re probably familiar with the idea of “regular” trade shows, and have most likely been to quite a few. But what’s all this about virtual trade shows?
Well, a virtual trade show is a sort of digital replacement for trade shows. They’ve become more and more popular since COVID-19 hit, but they were around before then, too. Like other virtual events, they’re great because they’re often more cost effective and accessible to a much wider audience.
A virtual trade show is an online event that runs for a limited amount of time with the goal of connecting exhibitors and visitors. It’s sort of like an online hub where visitors who are interested in a particular niche or industry can find out more about your services and products.
What Is A Virtual Trade Show Booth?
A virtual trade booth gets you a space on the digital stage at the trade show. Your “booth” is an online space for visitors to learn more about your product or service through videos, audio, and text. You can even include a chat bot or live chat features to talk with visitors in real time. Or you can funnel them to a form or link so you can contact them later.
Typically, there are two different types of trade show booths.:3-D Booth Modeling: These events try to use 3-D modeling to recreate the look and feel of an actual trade show booth.Page-based Design: A page-based virtual trade show lets exhibitors create a website or webpage to educate visitors.
5 Tips and Tricks For The Best Virtual Trade Show Booth
Now that you know the basics of virtual trade shows, it’s time to learn how to make your virtual trade show booth better than all the competition.
Start Before The Event
If your plan to attract and convert visitors starts on the morning of the virtual trade show, you’re already behind. You want to start wooing visitors as soon as possible! That means doing everything you can to capture their attention and make them want to visit your booth.
To get some exposure, ask the event host about sponsorship opportunities and putting your logo on the event website. You could also sponsor a pre-event email so attendees know to look out for your booth. And don’t forget to send an email marketing campaign inviting any leads you have who might be attending to visit your virtual booth.
Know Your Audience
This is another thing to check off the list way before the event starts. Any event veteran knows that the key to trade show success is knowing your audience. Somethings to research are:
- Audience demographics (gender, location, age, etc.)
- Pain points
- Values and interests
- Product needs
The more you understand your audience, the better you can deliver content that interests, educates, or helps them. It can even help you figure out the best way to deliver that content, whether it be through videos, text, live demonstrations, or one-on-one convos.
And don’t forget the old saying, “keep your friends close but your enemies closer.” It’s also a good idea to know your competition. Who else has a virtual booth at the event? What are their value propositions and how can you better your booth?
First impressions matter, so you want the visuals of your virtual booth to impress the visitor and encourage them to spend more time with you. It’s important to take the time to make a well-designed, attractive booth for the event. That means using brand colors, modern designs, and high quality images. People want to see what they’re buying, so make sure to have plenty of product images on hand to help them imagine using it themselves.
This isn’t shallow–it’s part of your brand. People base part of their opinion of you on how your virtual trade show booth looks because it’s a reflection of how you work. If it’s modern, informative, and clean, then that reflects well on you. If it’s sloppy, old-fashioned, or hard to understand, people won’t even bother spending the time getting to know your company.
Make Sure Everything Runs Smoothly
Now that your virtual trade show booth looks great, it’s time to make sure it works just as well. It’s important to make sure the user experience (UX) of your booth is smooth and pleasant. The goal is to have users enjoy visiting your virtual booth, so it needs to run quickly, be easy to navigate, and have appropriate functions.
On the other hand, having responsive content and interactive tools at your virtual trade show booth can help send you above and beyond the other vendors. You want your booth to be memorable for the right reasons.
So before the event launches, make sure to test-drive your virtual booth from the POV of an event visitor. Check for all the little details, from spelling errors to coding mistakes. You want to give the impression that you’re meticulous and do quality work.
Get The Conversation Going
If your event offers instant messenger or live group chat features, make sure to use them to the fullest extent. The point of a trade show–virtual or not–is to make connections with people who are interested in your products or service. Real-time messaging helps you communicate with them and start to form a relationship.
It’s also important to let visitors talk amongst themselves. You can monitor the chat to figure out what their first impressions, pain points, and concerns are.
Need Help With Your Virtual Trade Show Booth?
If you’re not exactly tech savvy or you’re just too busy to create the perfect virtual booth, it’s time to call in the professionals. Our team of virtual event pros can help you with everything and anything for your virtual trade show.
Call or email us today to learn more about what we can do for you!