Virtual Event Marketing | Professional Online Event Management



Professional Online Event Management

If you want your online event to run smoothly, you’ll need a platform that offers professional support before, during and after the big day. Event planning can be a complex process. From setting a date, time and venue, to organizing guest speakers and selling tickets, you might start to feel a little overwhelmed as your event approaches. This is where virtual event marketing and online event management comes in.

Bringing in the professionals when it comes to hosting and setting up your virtual event, will not only make event planning less daunting but will also help you to make the most out of your event. From virtual event marketing to promote and increase ticket sales, to using online features to communicate in real-time with your guests, here’s how to market your next event and host a fantastic live experience.


Virtual Event Marketing To Sell Tickets & Get Sign Ups

Even-though an online event doesn’t require a large venue, and you’ll probably be saving a lot of money when it comes to lighting and sound equipment, you still need to have attendees register and potentially buy tickets. Virtual event marketing involves analyzing your event and target audience, and creating a digital marketing plan to attract relevant traffic to your event page.

Social media marketing is one of the best ways to get the word out about your virtual event, but if you don’t know your hashtags from your @ mentions, let professionals do the hard work for you. From PPC, email campaigns and social media marketing, don’t waste your precious time struggling with virtual event marketing and let our experts do the hard work for you.

For virtual event marketing help, advice and guidance, contact our team today.


Live Event Landing Page Development

A landing page is a specially designed webpage with one aim; to convert. When people are interested in your virtual live event, you need to direct them to a webpage that will convince them to sign up and purchase tickets.

A powerful landing page will include three elements:

1: A compelling headline

2: Clear information

3: A call-to-action

If you’re planning a virtual event, you need to inform, entice and sell, and a well-designed landing page can help you achieve this! Landing pages can also help to support other aspects of virtual event marketing such as PPC. If you’re running ad campaigns to sell tickets to your upcoming event, a landing page can help convert traffic and improve your cost per acquisition.

At Virtual Creative Studios, we work with our clients to create custom-built landing pages designed to market your virtual event and brand. Whether you need a single landing page, or several pages to target different customer personas, our team will take the time to get to know your business, your goals and your event, and create a landing page bespoke to you.


Professional Support During Your Live Event

Hosting a live event online can be stressful enough without having to worry about technical failures. So that you stay connected and online for the entire duration of your event, use a professional virtual event platform. If something does go wrong, don’t panic! You’ll have access to support before, during and after your event.

At Virtual Creative Studios, our clients receive live event support 24/7. Our team is here to answer any questions and queries that you may have and to resolve any technical issues that are preventing you from planning an incredible virtual event. After the event, you will also have access to data to help you determine how successful your event was. With detailed reports, you can analyze your performance, engagement, interactions and gauge your return on investment too!


Connect, Engage & Interact With Your Guests 

Connect with your audience no matter where they are in the world. The beauty of an online live event is that you can have an international audience without the need for guests to travel from far and wide to attend. However, you might feel a bit disconnected if you don’t use an online event management platform that allows you to interact in real-time.

Being able to communicate instantly with your audience adds value to your event, and allows you to learn more about your customers. Calling out the names of viewers and answering questions that they might have allows you to form a relationship with your audience and keeps people interested throughout your event.

To have complete peace of mind that your virtual event, exhibition or conference will run smoothly and for help with virtual event marketing, contact Virtual Creative Studios today. We help businesses and individuals with their online event needs, from planning and marketing an upcoming event and hosting an event online, to providing detailed reported after your event. Contact our experts now or request a live demo.



5 Reasons To Take Your Event Online With A Virtual Event

Are you planning an upcoming event, talk or conference? You might want to consider taking your event online. Technology is helping to transform how we plan, prepare and run small scale and major events around the world, so if you are concerned about limited event space, the cost of hosting an event, weather conditions and global pandemics, a virtual event might be the perfect option for you.

In this article, we’re going to take a look at 5 incredible reasons to take your next event online by hosting a virtual event with Virtual Creative Studios.


Global Pandemic Proof Your Event

Social distancing regulations and restricted international travel is a major concern for event planners at the moment. Covid-19 is highly contagious, which is why many events, conferences, concerts and talks have been cancelled or postponed this year. If you’ve invested a lot of time, money and energy into planning an upcoming event, thanks to technology, you can now take your event online. Virtual events are 100% global pandemic proof as you no longer need an event space to host it, or guests to attend in person. Instead, you can host your event online and allow customers to watch and engage using a laptop, desktop, tablet or smartphone.

By hosting a virtual event instead of a traditional conference or talk for example, you can protect yourself, your team and others from the on-going global pandemic. Plus, you won’t need to safeguard customers during your event by providing hand sanitizers and social distancing notices, as well as trying to limit how many people attend.


Don’t Be Restricted To Limited Event Space

A virtual event is not confined or restricted by space. In fact, an online event can have an unlimited number of guests, helping to increase the reach of your event significantly. This is particularly important if you anticipate that a lot of people will be interested in attending.

Moreover, you can also save time and money by hosting your event online rather than having it held in an event space. Stop cutting your profit margins by investing in a venue and decorations and go digital and host your upcoming event online.


Increase Your Profits

Virtual events can dramatically reduce your expenses and help increase your profits. Hosting an event can quickly become an expensive idea. From finding a venue to accommodate your guests and having printed marketing material made to decorate your space, to hiring lighting, sound equipment and staff for the day, if you’re not careful, things can start to get a little out of control when it comes to finances.

A virtual event, on the other hand, is far more economical and affordable. Without as much planning required, and the need to sell a minimum amount of tickets to cover your expenses basically gone, you can host an online event without investing a lot of time and money first. Saving money on your event also gives you the opportunity to spend it on marketing and increasing sales.


Bad Weather Has No Power Over You

Planning an event can be complex and stressful. To run a successful event you will need to have enough supplies for all your guests, the right lighting and sound equipment for the day, and marketing material ready to hand out.

If you’re hosting an outdoor event, you’ve also got to factor in the unpredictability of the weather too! Or, you could choose to take back control of your event and host it online. The show will always go on when you host a virtual event, so that’s one less thing to worry about.


More Ways to Engage With Customers

Last but not least, if you’re hoping to capture valuable customer data during your event, a virtual event is the way to go. With many opportunities to engage with your customers before, during and after your event, you can guide your audience to pre-recorded content and additional downloadable resources to add more value to your event.

An online event also allows social interaction, with guests able to communicate directly with the host and provide feedback in real-time. This is especially important if you’re hoping to create a community spirit during your event, and share ideas and thoughts with a group of people.

How to Take Your Event Online:

Rather than cancel your event due to the on-going global pandemic, send out an email or a message on social media to anyone who has already registered, to explain that you’ll be hosting it online instead.

Make sure to highlight the benefits of the online version of the event such as:

●      Exclusive access to a document, PDF, data, fact sheet etc

●      Informational presentations and seminars from individuals respected in their field

●      Discount code to use on your website, if you sell products or services

●      A live giveaway competition during the virtual event that you’ll be automatically entered into if you have a ticket

●      Ability to communicate directly with the host and other attendees with real-time interaction

To make a seamless transition for a regular event, talk or conference to an online event, feel free to contact our team at Virtual Creative Studios today, or request a free demo here. From trade shows, conferences and meetings, to live events and webinars, we help businesses like you harbour the power of technology and take their events online.