5 Tips for Boosting Engagement at Virtual Events



If you’re planning a virtual event and want to make sure you get the most out of your captive audience, we’re going to give you some tips and tricks to boost your online engagement. Event engagement is an important part of any virtual meeting, conference or get-together and you’ll need to put in place a couple of smart online techniques to keep your audience interested, engaged and entertained.

Whether you’re hosting an international event online, or a virtual conference, there is nothing worse than seeing blank faces. So, to keep all eyes on you, despite the many distractions that may take place during your live event, here are 5 incredible ways to boost event engagement for your next virtual event.


Add Value & Attract Viewers

A virtual event must add value, and one way of doing this is by inviting a guest speaker, influencer or industry professional to help make your event more interesting. Interviewing a guest during your virtual event will help you to feel more relaxed while hosting, and give you the opportunity to have a natural conversation.

Ask questions, share ideas and opinions and discuss interesting topics. A guest who is more knowledgeable about the topics you’re planning on covering will also add significant value to your event, as viewers will be able to learn and listen to an expert. This will also make hosting a virtual event less daunting. If you can’t find a guest speaker to join you on a virtual event, look for alternative ways to add value, such a giving guests access to a new video or e-book, or sharing a personal experience or story with them.


Live Competitions For Event Engagement

One of the best ways to keep viewers engaged during a live event, especially if it’s long, is to launch competitions that require people to enter in real-time. Bring out your guest’s competitive side with challenges, quiz questions, polls and competitions. Using a mobile device, while watching your virtual event, ask guests to compete to win a prize. You could ask viewers to share their thoughts, answer questions, download an app, or visit a website, in order to enter your virtual competition.

Remember to frequently update viewers on how many people have entered your competition, and who’s in the lead, in order to keep event engagement at an all-time high. A virtual quiz that tests how well your viewers have been paying attention to your event is another clever trick which will help people to absorb the information you’re providing during your live event. Consider this when choosing a virtual event platform, and see what other integrations they can offer to keep your attendees engaged.


Ask For Online Engagement

Just because you’re hosting a virtual event, doesn’t mean you have to be the only person who needs to be heard. To boost online engagement during your live event, ask guests to share their opinions. If your audience remains quiet, consider calling out names and asking questions to people directly. This direct approach may seem a little forward, but you need to be confident in order to transform your virtual event into an interactive live meeting.

Once you call out some names, you’ll start to get the ball moving and more people will hopefully feel more comfortable coming forward and sharing their thoughts. Virtual event platforms offer multiple different types of ways for attendees to interact with presenters including live Q&A’s, chat, and video calls.


Make A Virtual Event Personalized

Rather than define the topics you’re going to cover and have your event schedule set in stone, allow guests to personalize their online experience. By offering a virtual event that can be tailored and bespoke, you’re empowering your viewers to take control and choose subjects, topics or talks that interest them.

By breaking down a virtual event with individual group hosts and unique topics to discuss, people can choose what to watch, and what to avoid, which will increase online engagement and combat boredom.


Create An Incentive To Stay

To keep people watching right until the end of your live event, you’ll need to provide an incentive to stay. This could be exclusive access to an e-book, video or discount code, or a competition announcement. For those who do stay until the end of your virtual event, remember to show your appreciation before saying goodbye.

A person that feels appreciated will always do more than expected, so end with a call to action such as visit my website, drop me an email or follow me on Instagram, to make the most out of the final moments of your virtual event.

If you’re planning a virtual event and are looking for a platform that allows you to provide personalized experiences, live feedback and engagement, as well as virtual competitions, get in touch with our team today at Virtual Creative Studios. As experts in virtual events, we can help boost your event engagement with the best audience engagement software and live event support.



How to Produce a Virtual Event: Everything You Need to Know


Due to the Coronavirus pandemic, major in-person events have all been canceled for the foreseeable future.

But does that mean you have to postpone all of your events until COVID-19 is gone?

Thankfully, the answer is no!

While social distancing is the new normal, virtual events are the perfect solution.

Why Go Virtual?

  • Virtual events are the safest option during the pandemic. In-person events can spread germs and put participants and employees at risk.
  • They are more affordable! With virtual events, there’s no need to rent out a huge space, compensate speakers for their travel fees, or pay event employees for set-up and break-down time.
  • You can reach more people. With an in-person event, attendance may be limited by factors such as geography. But anyone with an internet connection and a smart device or computer can log on to your virtual event.   
  • Virtual events unleash your creative potential. You’re not limited by anything but technological capabilities!

So if you’re ready to put on a virtual event, read on to learn tips and tricks to make your event successful.

Producing a Virtual Event in 2020

Tips For A Successful Virtual Event:

  • Always Have A Plan:

If you want your virtual event to go off without a hitch, you need a plan. Before you contact speakers or pick an event name, sit down and brainstorm a strategy.

First, you need to think about how your event will look in a virtual format. Is it a conference, a tradeshow, or a performance? How can you translate this content into a digital medium?

It’s also important to consider your audience. What is your target demographic’s comfort level when it comes to using tech to attend a virtual event? Older audiences will want a user interface that is clean and easy to use. However, younger, more tech-savvy attendees may prefer a state-of-the-art set up that shows off the coolest new virtual technology.

Before you do anything, it’s important to think out every step of your virtual event so nothing takes you by surprise later on.

  • Figure Out The Timeline

If you want to stay organized and on-track, you have to figure out what your event’s timeline looks like. We’ll break this down a little further on, but it’s key to know that you need a general list of tasks and due-dates for everything from pre-production to post-event. Having a clear timeline helps everyone on your team stay on the same page.

  • Resource Planning

Producing a virtual event requires a lot less manpower than an in-person event. But you’ll still need help to pull this off, so it’s crucial to know who you need help from and what they need to do.

Based on your team members’ abilities and skills, assign them tasks based on the timeline you create. Here, communication is key. There are many moving parts, so give everyone as much information as possible about what they need to accomplish, why it’s important, and when it needs to be done. Give people as much time as possible to do their tasks so nothing is left to the last minute.

  • Make Your Budget

Even though virtual events are much more cost-effective than in-person events, it’s still a good idea to have a budget before you begin your project. That way you don’t end up spending more than you wanted to by accident.

When preparing your budget, make sure to consider costs like your virtual event software provider, video conferencing, and marketing. But luckily, you don’t need to worry about things like speakers’ accommodations or venue rental.

  • Marketing Matters

For virtual events, marketing is absolutely crucial. Your target audience can be global, not just local, so you need to make sure your message gets out there. Luckily, there are lots of cost-effective ways to successfully market your virtual event. Make the most of social media platforms like Instagram and Facebook, and consider an email marketing strategy and pay-per-click advertisements, as well.

Virtual Event Production Timeline

Having an accurate and fully-fleshed out timeline is key to producing an awesome virtual event. When we work with clients on virtual events, this is the timeline we try to stick to.

  • Pre-Production

During our initial call or meeting, we get to know your team and your event. We make sure everyone is on the same page when it comes to project scope and goals.

  • 3 Months Until The Event

With 3 months to go, we give clients a complete timeline. We also work with your team to onboard any exhibitors or sponsors and create a comprehensive program for the event.

Behind the scenes, we’re working on optimizing the technology you’ll need for your event. That includes figuring out what platform is best for you and what integrations we’ll need for everything to go smoothly on the big day.

  • 2 Months Until The Event

As the event gets closer, we collaborate with you to make sure speakers are confirmed and then schedule rehearsals for each presenter. At this point, we’ll also review the event’s website or landing page with you. Then we start customizing the virtual platform with your graphic design elements. At this time we also start pre-recording any content that won’t be live on the day of the event.

  • 1 Month Until The Event

It’s time to launch the website or landing page and start registering attendees. We get your final approval for these and then take care of all the technical aspects.

We also chat with your speakers to make sure they’re comfortable using the technology we provide and schedule any rehearsals if necessary.

  • 2 Weeks Until The Event

The big day is almost here! During our meeting, we’ll discuss a detailed event timeline and confirm any other details. By this point, we’ll be finishing up pre-recorded content and will be finalizing any rehearsals.

  • 1 Week Until The Event

It’s crunch time, so we’ll check in with the client as needed. At this point in the process, scripts, presentations, and other media should be finalized. We’ll go through technical rehearsals to test the quality and ease of use.

  • Week of The Event

Nearly everything is ready to go now! With all of our prep work, the event should go off without a hitch.

  • After The Event

Don’t worry, we don’t leave you high and dry after the big day. Our team will debrief with yours to see what went well and what can be improved upon next time.

Producing a virtual event might seem overwhelming, but with proper planning and the right production team on your side, there’s nothing to worry about. Have questions about putting on a virtual event or want to know more about how we can help your team? Reach out to us today!