5 TIPS FOR BOOSTING
ENGAGEMENT AT VIRTUAL EVENTS
Professional Online Event Management
If you want your online event to run smoothly, you’ll need a platform that offers professional support before, during and after the big day. Event planning can be a complex process. From setting a date, time and venue, to organizing guest speakers and selling tickets, you might start to feel a little overwhelmed as your event approaches. This is where virtual event marketing and online event management comes in.
Bringing in the professionals when it comes to hosting and setting up your virtual event, will not only make event planning less daunting but will also help you to make the most out of your event. From virtual event marketing to promote and increase ticket sales, to using online features to communicate in real-time with your guests, here’s how to market your next event and host a fantastic live experience.
01.
Virtual Event Marketing To Sell Tickets & Get Sign Ups
Even-though an online event doesn’t require a large venue, and you’ll probably be saving a lot of money when it comes to lighting and sound equipment, you still need to have attendees register and potentially buy tickets. Virtual event marketing involves analyzing your event and target audience, and creating a digital marketing plan to attract relevant traffic to your event page.
Social media marketing is one of the best ways to get the word out about your virtual event, but if you don’t know your hashtags from your @ mentions, let professionals do the hard work for you. From PPC, email campaigns and social media marketing, don’t waste your precious time struggling with virtual event marketing and let our experts do the hard work for you.
For virtual event marketing help, advice and guidance, contact our team today.
02.
Live Event Landing Page Development
A landing page is a specially designed webpage with one aim; to convert. When people are interested in your virtual live event, you need to direct them to a webpage that will convince them to sign up and purchase tickets.
A powerful landing page will include three elements:
1: A compelling headline
2: Clear information
3: A call-to-action
If you’re planning a virtual event, you need to inform, entice and sell, and a well-designed landing page can help you achieve this! Landing pages can also help to support other aspects of virtual event marketing such as PPC. If you’re running ad campaigns to sell tickets to your upcoming event, a landing page can help convert traffic and improve your cost per acquisition.
At Virtual Creative Studios, we work with our clients to create custom-built landing pages designed to market your virtual event and brand. Whether you need a single landing page, or several pages to target different customer personas, our team will take the time to get to know your business, your goals and your event, and create a landing page bespoke to you.
03.
Professional Support During Your Live Event
Hosting a live event online can be stressful enough without having to worry about technical failures. So that you stay connected and online for the entire duration of your event, use a professional virtual event platform. If something does go wrong, don’t panic! You’ll have access to support before, during and after your event.
At Virtual Creative Studios, our clients receive live event support 24/7. Our team is here to answer any questions and queries that you may have and to resolve any technical issues that are preventing you from planning an incredible virtual event. After the event, you will also have access to data to help you determine how successful your event was. With detailed reports, you can analyze your performance, engagement, interactions and gauge your return on investment too!
04.
Connect, Engage & Interact With Your Guests
Connect with your audience no matter where they are in the world. The beauty of an online live event is that you can have an international audience without the need for guests to travel from far and wide to attend. However, you might feel a bit disconnected if you don’t use an online event management platform that allows you to interact in real-time.
Being able to communicate instantly with your audience adds value to your event, and allows you to learn more about your customers. Calling out the names of viewers and answering questions that they might have allows you to form a relationship with your audience and keeps people interested throughout your event.
To have complete peace of mind that your virtual event, exhibition or conference will run smoothly and for help with virtual event marketing, contact Virtual Creative Studios today. We help businesses and individuals with their online event needs, from planning and marketing an upcoming event and hosting an event online, to providing detailed reported after your event. Contact our experts now or request a live demo.
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