Out Of The Box Ideas To Promote Your Brand During A Live Event!
Hosting a virtual event can be a lot of fun, but to make the most out of this live opportunity you need to learn how to incorporate branding and smash marketing goals. Since you have your target audience’s full attention during a virtual event, every second counts. This is one of the most valuable resources you have to market your business and maximize brand awareness. While talking about your business is important, it can start to sound salesy and can sometimes put viewers off your brand. Instead, you need to get creative when it comes to promoting your brand. So, here are some out of the box ideas to make sure your brand pops during your next virtual event!
Here are 6 creative and interesting ways to promote your brand without giving your viewers an elevator pitch.
Set The Scene With A Branded Background
Thanks to technology, you now have the opportunity to create a branded background for your live event. This visual reminder can include brand colors, a logo or a key marketing message. Setting the scene to your virtual event, a branded background will enhance brand visibility, and can also be pretty eye catching too. However this requires some thought! A branded background should be attractive but not too distracting. Avoid dark colors or busy patterns and opt for light and bright designs with clear branding or a short and snappy slogan. When looking at ways to brand your event, make sure you look into different platforms and their capabilities to be able to showcase your brand.
Introduce An Influential Guest Speaker
Depending on the industry you’re in, a virtual event can be difficult to promote, especially if your subject is serious. To attract guests to sign up and attend your live event, secure an influential and exciting guest speaker, but hide their identity until the big day.
This will create a buzz about your event and encourage sign ups. During the live event, you can surprise your audience with the speaker and host a Q&A session. Allow the guest to share their thoughts, opinions and stories with your audience. By securing an exciting and influential guest speaker, you are showing your guests that your brand has power and influence in the industry and worth paying attention to.
Maximize Social Media
Leverage social media to maximize brand awareness during a virtual event. Ask guests to head over to one of your social media accounts as part of a live competition.
Follow all guests from your brand’s social media account as a way of showing your appreciation for their time during the event. Run a social media Q&A via social media for your guest speaker. These techniques will help your guests to become more comfortable when engaging with your brand via social media and will help boost your followers too.
Certain platforms will also be able to display your social media sites live on their platform, which is a great way to keep your attendees engaged.
Share you history to Promote Your Brand
We all love a good story every now and again, so consider sharing the story of your brand and business with your guests. By revealing unknown information and personal stories with your virtual event audience, they will start to feel closer to you and develop brand loyalty.
Consider starting with how far you’ve come as a brand and discuss the hurdles you have had to overcome. Ask if anyone can relate and start a discussion. Storytelling really is an art form, but when you master this craft and you can become seriously influential while hosting a live event. If you struggle to tell your story, take advantage of power-points, videos and pictures to help you paint a picture.
Send Guests Branded Goodies
A branded goodie bag is an exciting out of the box idea to promote your brand during a virtual event. Certain virtual event companies even have branding opportunities that can be paired with their management or platform services.
By gifting guests a physical treat, the overall experience becomes more enjoyable and engaging. Consider branded items that your guests can use or enjoy during the virtual event such as hot chocolate, coffee, tea bags, cookies and a branded mug. Or if you really want to impress during a live event, why not gift your guests a food delivery gift card so that you can host a ‘Have dinner with me’ style event.
Let’s be honest, guests who are digging into delicious snacks or a take out are going to be more engaged and happy to be there than those who are starting to get hungry.
Make Things Competitive
Competitions and giveaways are a great way to boost engagement as well as brand awareness during a virtual event. If there is a chance to win something expensive or exciting, you’ll bet more people will sign up to your live event. When choosing the right competition for your branded event, make sure the prize ties in nicely with your brand.
Let’s say your a health and wellness company, consider a yoga retreat for two or mindful meditation class. If you are a private dentist, perhaps you could giveaway a teeth whitening kit or electric toothbrush.