Are you planning an upcoming event, talk or conference? You might want to consider taking your event online. Technology is helping to transform how we plan, prepare and run small scale and major events around the world, so if you are concerned about limited event space, the cost of hosting an event, weather conditions and global pandemics, a virtual event might be the perfect option for you.
In this article, we’re going to take a look at 5 incredible reasons to take your next event online by hosting a virtual event with Virtual Creative Studios.
Global Pandemic Proof Your Event
Social distancing regulations and restricted international travel is a major concern for event planners at the moment. Covid-19 is highly contagious, which is why many events, conferences, concerts and talks have been cancelled or postponed this year. If you’ve invested a lot of time, money and energy into planning an upcoming event, thanks to technology, you can now take your event online. Virtual events are 100% global pandemic proof as you no longer need an event space to host it, or guests to attend in person. Instead, you can host your event online and allow customers to watch and engage using a laptop, desktop, tablet or smartphone.
By hosting a virtual event instead of a traditional conference or talk for example, you can protect yourself, your team and others from the on-going global pandemic. Plus, you won’t need to safeguard customers during your event by providing hand sanitizers and social distancing notices, as well as trying to limit how many people attend.
Don’t Be Restricted To Limited Event Space
A virtual event is not confined or restricted by space. In fact, an online event can have an unlimited number of guests, helping to increase the reach of your event significantly. This is particularly important if you anticipate that a lot of people will be interested in attending.
Moreover, you can also save time and money by hosting your event online rather than having it held in an event space. Stop cutting your profit margins by investing in a venue and decorations and go digital and host your upcoming event online.
Increase Your Profits
Virtual events can dramatically reduce your expenses and help increase your profits. Hosting an event can quickly become an expensive idea. From finding a venue to accommodate your guests and having printed marketing material made to decorate your space, to hiring lighting, sound equipment and staff for the day, if you’re not careful, things can start to get a little out of control when it comes to finances.
A virtual event, on the other hand, is far more economical and affordable. Without as much planning required, and the need to sell a minimum amount of tickets to cover your expenses basically gone, you can host an online event without investing a lot of time and money first. Saving money on your event also gives you the opportunity to spend it on marketing and increasing sales.
Bad Weather Has No Power Over You
Planning an event can be complex and stressful. To run a successful event you will need to have enough supplies for all your guests, the right lighting and sound equipment for the day, and marketing material ready to hand out.
If you’re hosting an outdoor event, you’ve also got to factor in the unpredictability of the weather too! Or, you could choose to take back control of your event and host it online. The show will always go on when you host a virtual event, so that’s one less thing to worry about.
More Ways to Engage With Customers
Last but not least, if you’re hoping to capture valuable customer data during your event, a virtual event is the way to go. With many opportunities to engage with your customers before, during and after your event, you can guide your audience to pre-recorded content and additional downloadable resources to add more value to your event.
An online event also allows social interaction, with guests able to communicate directly with the host and provide feedback in real-time. This is especially important if you’re hoping to create a community spirit during your event, and share ideas and thoughts with a group of people.
How to Take Your Event Online:
Rather than cancel your event due to the on-going global pandemic, send out an email or a message on social media to anyone who has already registered, to explain that you’ll be hosting it online instead.
Make sure to highlight the benefits of the online version of the event such as:
● Exclusive access to a document, PDF, data, fact sheet etc
● Informational presentations and seminars from individuals respected in their field
● Discount code to use on your website, if you sell products or services
● A live giveaway competition during the virtual event that you’ll be automatically entered into if you have a ticket
● Ability to communicate directly with the host and other attendees with real-time interaction
To make a seamless transition for a regular event, talk or conference to an online event, feel free to contact our team at Virtual Creative Studios today, or request a free demo here. From trade shows, conferences and meetings, to live events and webinars, we help businesses like you harbour the power of technology and take their events online.
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